本研究は日本フードサービス協会の立命館大学食マネジメント学部助成事業により、多感覚・認知デザイン研究室の学部一期生の卒研として行った研究をベースとしています。 Title: Shape Variety of Food Can Boost Its Visual Appeal (食品の形状の多様性が視覚的な魅力を高める) Authors: Yuki NISHIDA, Sarasa EGUCHI, Miho SAKURAI, Kazuya MATSUBARA, Yui TANAKA and Yuji WADA Journal: Appetite (IF=5.4) Abstract: We investigated whether food shape and its variety within a group affect visual appeal using a four-shaped fast-food chicken product known as Chicken McNuggets®. In Experiment 1, participants rated the visual appeal of each nugget shape both individually and when presented in groups of variously shaped nuggets. The results revealed that the rounder nugget was less visually appealing than those of other shapes. Additionally, assortments featuring various shapes were rated as more appealing than those of a single shape. In Experiment 2, the visual appeal of individual nuggets presented in groups and alone was assessed using a visual analog scale. The visual appeal of one specific nugget (target n...
多感覚・認知デザイン研究室=多感覚知覚と食の認知の研究を行うラボ -大学院生を募集しています-